Amazon Targets Netflix, Agencies Build AI SEO Tools, and The Trade Desk Drops OpenTTD

Inside this week’s Refresh: the final countdown to Marketecture Live III (plus a 30%-off ticket code), agencies launch their own AI search visibility tools, Amazon brings its audience data to Netflix ads, The Trade Desk unveils OpenTTD, and what Marketecture has planned for POSSIBLE Miami.

Ventura Resurrected and 10,000 Jobs Cut: The CTV Power Grab and Agency Resets

As The Trade Desk revives its CTV ambitions with a renewed ecosystem push, Omnicom’s sweeping workforce reductions signal a parallel transformation across the agency holding companies, together revealing how quickly the balance of power in advertising is shifting.

20 Days. FTC. Google vs. OpenAI. And a Fight Over Your Content.

Be in the room where AI commerce, regulation, and the future of content collide — and where the real conversations will happen.

ChatGPT Gets Ads. WPP Sees What’s Next. The Creator Economy Is Booming.

Inside the AI ad experiment shaking tech, the forecasts guiding billion-dollar brands, and the B2B creator shift turning live events into serious revenue.

Streaming’s New King, Fox’s Pivot, and the War on AI

The new rules of engagement: How sports, streaming growth, and AI accountability are reshaping the media map

AI Ads, Platform Glitches, Media Mergers, and Signals the Market Can’t Ignore

Google makes a $68M payout, TikTok glitches, AI ads emerge, CTV bets shift, and media deals tighten.

Final Hours — Early Bird Pricing Ends Today

Last day to save $500 on your ticket for Marketecture Live III

Early Bird Pricing Ends Tomorrow - Final Chance to Save

Only 1 day left to save $500 on your ticket to Marketecture Live III

7 Days Left for Early Bird — Consumers Are in Control. Are You in the Room?

Only 7 days left to save $500 on your ticket for Marketecture Live III

Ad Tech Earthquake: Google Bows Out, Omnicom Buys In, and TTD Declares a Wrapper War

Major moves across Big Tech, holding companies, and open web alliances signal a new phase of control and competition.

AI Ad Infrastructure, PubDesk, and a Patent Troll

The latest news from the buy side, the sell side, and the many pieces of technology in between

How to Strike the Right AI-Human Balance in Ad Monetization

Q&A with Jayson Dubin, CEO, Playwire

Smarter TV, Live Advertising, and More Ad Networks

The latest news on regulation, identity, and the race to good measurement

Get Rich or Die Biddin’: My Take on TTD + Sora 2

Why ad tech needs clarity, not pep talks.

From Billion-Dollar Deals to Broken Periodic Tables

From fresh media metrics to billion-dollar buyouts, this week proves the fight for attention and control is only getting messier.

Marketecture Live: The Age of Outcomes

This is the event for people who truly understand (and want to improve) digital advertising.

Google on Trial, Magnite Strikes Back, and Comscore Makes Its Move

From fresh media metrics to billion-dollar buyouts, this week proves the fight for attention and control is only getting messier.

Toxic Agencies, Lawsuits, and More Spoofing: Just Another Day in Advertising

Don't forget to buy tickets to Marketecture Live and RSVP for the AdTechGod Party

Google’s Verdict, Epsilon Fallout, and Retail Media’s AI Push

Don't forget to buy tickets to Marketecture Live and RSVP for the AdTechGod Party

A TTD-Google Spiderman Meme, Magnite Pause Ads, and Personalized Ad Loads

Don't forget to buy tickets to Marketecture Live and RSVP for the AdTechGod Party

NY Party Update, Salary Reports, and AI's Crushing Impact

Don't forget to buy tickets to Marketecture Live and RSVP for the AdTechGod Party

AdTech: Big Earnings, Bigger Lawsuits

Don't forget to buy tickets to Marketecture Live and the AdTechGod Party

An AdTech Lawsuit, ESPN Eyes NFL Network, and CTV’s Growing Pains

While Brands Fumble Cultural Relevance, Marketecture Puts Outcomes Center Stage

AppLovin Drama, Netflix Booms, HP RMN, and AdTech Rethinks Everything