Look, I’m not going to ask you to buy a ticket, but time is running out.

We’re five days out from the conference. If you want to be there, the link is below. You’ve seen the speaker social posts. You’ve read the newsletters. You’ve heard the podcast pre-rolls. You’ve seen the social banners of who is attending. You’ve also seen my memes about ad tech companies trying to pretend they are “agencies” so they can get a free ticket.

At this point, the only thing left is to click the button below and grab your ticket.

Just don’t wait too long. We’re going to sell out.

Agencies including Havas, Broadhead, and Supergood are developing their own generative engine optimization (GEO) tools using large language models and coding assistants like Anthropic’s Claude Code. These systems analyze how brands appear in AI-generated responses, track competitors, and help agencies advise clients on improving visibility in platforms such as ChatGPT.

Havas created Brand Insights AI, which runs prompts across multiple models to measure brand mentions and citations. The platform operates in nearly 100 countries and more than 60 languages and is licensed to clients as a SaaS product. Other agencies report building early versions of similar tools in a single evening, emphasizing flexibility and cost control compared with third-party GEO platforms as brands focus more on AI-driven discovery.

Read ADWEEK

Amazon Ads will soon allow U.S. media buyers to use Amazon Audiences when running Netflix campaigns through the Amazon DSP, starting next quarter. The move follows Netflix’s decision to make its inventory available programmatically in Amazon’s platform. Advertisers will be able to target Netflix viewers using Amazon’s commerce and browsing data, which includes trillions of signals tied to shopping behavior, interests, and lifestyle indicators. Amazon says its identity graph covers about 90% of U.S. households, allowing marketers to connect streaming impressions with potential purchase activity.

The update reflects Amazon’s broader push to position streaming as a performance channel rather than only a reach vehicle. As the upfront season approaches, the company is emphasizing new ad tech tools and measurement capabilities that connect content exposure to measurable outcomes such as conversions and sales.

Read AdExchanger

The Trade Desk introduced OpenTTD, a new partner portal designed to consolidate access across its growing ecosystem of services.

Announced during LiveRamp’s RampUp conference in San Francisco, the platform provides a single login and integrated analytics for companies that operate in multiple roles within The Trade Desk environment. Brands such as DoorDash that buy media, sell advertising, and provide data on the platform previously needed separate accounts and interfaces. OpenTTD brings these activities together in one dashboard. The portal also gives partners deeper insights into performance, including more detailed analytics on audience segments and data marketplace activity tied to products like Audience Unlimited.

The goal is to simplify workflows while helping advertisers, publishers, and data sellers better demonstrate performance and revenue opportunities across the platform.

Read AdExchanger

For the third straight year, Marketecture Media is heading back to POSSIBLE, and we’re showing up bigger, louder, and more dialed in than ever.

We’re coming to capture the moments that matter by filming powerful conversations and creating the kind of content that keeps the industry talking long after the Miami sun sets. 

This year we’re recording high-impact interviews on site, hosting curated gatherings with the right people in the room, and yes, the AdTechGod event is back!

If you want to plug into the energy and partner with us at POSSIBLE, drop your info in the form linked below.