October 27, 2025 • New York City (Convene, 117 W 46th St.)
Outcomes over inputs. This fall, we’re zeroing in on what actually moves the needle. We’re talking about how outcomes are defined, measured, and scaled — and where AI fits in.
Who should attend?
This program is designed for brand and agency leaders, publishers, platform executives, and data and measurement professionals focused on demonstrating value and driving growth. The day will deliver hands-on sessions and candid conversations. Qualified brands attend for free.
What you’ll learn
How to define “outcomes” that matter for your business and align teams to hit them.
Modern measurement tactics that reach across channels (MMM, incrementality, attribution) and stand up to scrutiny.
AI’s real-world role in planning, activation, and optimization — what’s practical vs. what’s just hype.
Identity and privacy strategies you can deploy now.
Thank you to our Sponsors
Morning Session Highlights
We’re kicking off the day with an incredible lineup of speakers ready to dive into what really matters. And remember: This is just the morning agenda. So grab your coffee, open your notebooks, and get ready for insights that you can use.
Ari Paparo, Marketecture Media
Keynote: What is the Age of Outcomes?
Ari kicks the day off with insights into the current state of digital marketing and what it means when we talk about the Age of Outcomes.
Stephanie Layser, AWS
Scaling AdTech Innovation: Unlocking Cloud Performance for RTB Workloads with AWS
AdTech companies need to deliver hundreds of billions of bid requests and responses per day at single-digit millisecond latency. Learn how they do this while still innovating, expanding into new markets, and reducing infrastructure costs in the cloud.
Jenny Wall, VideoAmp
In CTV, Outcomes Speak Louder than Impressions
The "currency wars" have been raging for a decade, but smart marketers are already measuring ROAS in CTV. Jenny Wall sits down with Ari to discuss the cutting edge in CTV performance measurement.
James Borow, Universal Ads, and DTC expert Nik Sharma
Outcomes Come to TV
Comcast's Universal Ads is a shot across the bow of traditional TV buying. We bring James Borow on stage, in conversation with DTC expert Nik Sharma, to talk about what that means in practice.
Olivia Kory, Haus
AI, Ads, and Outcomes: What the Data from Haus Reveals
Findings from 640 incrementality experiments reveal the real impact of AI tools on brand outcomes.
Mark Connon, Bombora
How Bombora Harnesses Data to Solve B2B Visibility Challenges
Learn how Bombora and its partners harness diverse data signals, power advanced addressability, and enable unique B2B measurement to unlock the complex, high-stakes B2B buying journey.
Rob Leathern, Hawkview Labs
"First-Party" Data is BS
The Monopoly Report’s Alan Chapell sits with Hawkview Labs’ Rob Leathern to explain how the term “first-party” data has historically been used to buy, build, and bully a free pass on regulatory issues — and how the term loses all meaning as the ads space transitions to AI-first models. This session challenges historical definitions used in digital media, identifies issues of control and exclusion around data access, and points to solutions.
Alexis Gossard and Lisa Perez, Bayer
How Bayer Used Media to Drive Brand Change
Hear the inside story of how Bayer amplifies its brand evolution using media.
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