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Marketecture Thrives, Streaming and more
AdTech God
March 20, 2025
Welcome to The Refresh, a weekly newsletter from Marketecture. Every Thursday we’ll bring you the latest advertising news, commentary, and memes.
Principal Media Has Potential, But Only With Strong Quality Controls(AdExchanger)
Scope3’s latest launch is as much about the economics of ad tech as it is about AI (Digiday)
Expect “Very Negative Outcomes” As Advertising Growth Stagnates Into 2030, Predicts Madison and Wall (AdExchanger)
Mediaocean Unveils Innovid as Unified Brand for Global Ad Tech Business (Businesswire)
Adform seeking acquisition? (BusinessInsider)
Molly McArdle from Sonobi Molly McArdle, SVP Marketplace at Sonobi, shares her journey into ad tech, the challenges and rewards of startups, the importance of demand transparency, and AI’s role in inventory quality.  | Currency Series Molly Seymour, Campaign Measurement Manager at Ford Motor Company, discusses the complexities of media measurement from a brand's perspective  |
Marketecture Thrives!
Marketecture Live just wrapped up, and I have to say I’m proud!
There’s no way this would have happened without the incredible hard work of Ari Paparo, Jeremy Bloom, Amelia, Jesse and so many others. Thank you!
We truly set out to bring together some of the smartest minds in AdTech and marketing for real, unfiltered conversations on identity, AI, CTV, attention, and so much more. And seeing the social buzz… I feel like we delivered.
The energy in the room was electric, but what really made me proud? The note-taking. Seeing people scribbling furiously, sharing insights, and even panicking over misplaced notebooks proved that they were walking away with real value.
If you were there, you know exactly what I’m talking about. And if you missed it, well, you missed out. Don’t worry, though; this was just the beginning. We’re already working on Marketecture Live II!
Huge shoutout to our amazing sponsors for making this all possible.
We’re just getting started 🚀
Streaming continues to dominate TV consumption
Nielsen’s latest The Gauge report for February 2025 shows that streaming remains the top way people consume TV, outpacing both cable and broadcast. YouTube leads the pack among streaming platforms, followed by Netflix and Disney+.
The data highlights a clear trend that CTV and digital platforms are where the audience is, and advertisers need to follow. The shift toward streaming-first consumption continues, reinforcing the importance of smart media planning and innovative ad strategies.
It is important for brands, publishers, and platforms to adapt or die.
Get ready for Miami Lights the ultimate AdTech, marketing, and media event this April!
The exclusive After Party at Soho Beach House promises top-tier cocktails, networking, and electric energy. Marketecture’s live interviews bring industry insights straight from the experts, while the MadTech Blowout Bar offers female leaders a glam session before Possible Event.
Expect unforgettable entertainment, featuring a top DJ and a special AdTechGod surprise. Plus, Preach on the Beach, brought to you by The Advertising Forum, delivers real talk, big ideas, and oceanfront networking.
Connect with Us
Thanks for reading this weeks The Refresh by Marketecture. Marketecture Media wants to help bring you the latest news, opinions and community updates. If you are interested in advertising on this newsletter, our podcasts, The Advertising Forum or our slack community you can by contacting us here.