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Roku–Nielsen, YouTube TV Churn, and Digital Advertising’s Blind Spot

Roku–Nielsen, YouTube TV Churn, and Digital Advertising’s Blind Spot

TTD Cuts, PubMatic’s Truly Agentic Campaign, and (Oh No!) More Predictions from AdTechGod

TTD Cuts, PubMatic’s Truly Agentic Campaign, and (Oh No!) More Predictions from AdTechGod

The Open Web Hits a Breaking Point: SSP Transparency Battles, Google’s Data API, and Omnicom’s Cost Cuts

The Open Web Hits a Breaking Point: SSP Transparency Battles, Google’s Data API, and Omnicom’s Cost Cuts

Omnicom’s Post-IPG Reset, Walmart’s Black Friday Surge, and the Power of Live Sports Viewership

Omnicom’s Post-IPG Reset, Walmart’s Black Friday Surge, and the Power of Live Sports Viewership

The 2026 Forecast: Chaos, Consolidation, and Creative Machines

The 2026 Forecast: Chaos, Consolidation, and Creative Machines

AdTech's Transparency, Turbulence and Tech Upgrades

AdTech's Transparency, Turbulence and Tech Upgrades

From Beacons to Battles: WPP Innovates, Index Exchange Litigates, and Amazon Dominates

From Beacons to Battles: WPP Innovates, Index Exchange Litigates, and Amazon Dominates

APIs open, walls crack, and bots die trying

APIs open, walls crack, and bots die trying

Marketecture Partners with ADWEEK and TVREV

Marketecture Partners with ADWEEK and TVREV

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