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The Daily Bread
SPONSORED: Got big news to share? This spot can be yours. (Marketecture)
LiveRamp Shareholders Approve $2.2B Publicis Deal, But Reject Execs' $82.6M Payday (ADWEEK)
Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy (AdExchanger)
Wrango Finds 32% More HCPs with Supply-Side Targeting via OpenXSelect (ExchangeWire)
‘The agency industry is not dying, it’s adapting’: Analysts react to H1 holdco results (Campaign)
Target's Profits Double as Roundel, Same-Day Delivery Power a Growth Streak (ADWEEK)
Blis, part of T-Mobile Advertising Solutions, transforms carrier insights into durable audience signals across every channel and device. We drive measurable online and offline outcomes using consumer movement, mobile engagement, and shopping behavior.
The Divine Download
WURL’s Mikey Garcia on How AI and Contextual Intelligence Are Reshaping CTV Advertising
Mikey Garcia, VP of Advertising Engineering at Wurl, joins host AdTechGod to explore how AI, contextual intelligence, and FAST are reshaping connected TV advertising. They discuss scene-level targeting, smarter CTV signals, ad relevance, overlay ads, and why contextual advertising could unlock the next wave of CTV ad spend.
The Partnership Layer of AI with Google’s Ravi Viswanathan
Ravi Viswanathan, Strategic Partnerships Lead at Google, joins AdTechGod to discuss his journey from software engineering to partnerships, more than a decade at Google, and how AI could reshape advertising. They explore generative creative, new ad-supported business models, consumer value exchange, and Ravi’s approach to building trusted partnerships.
The Latest Gospel
Taboola Takes Over NBC News’ Programmatic Display
Taboola is getting a much bigger seat at the NBC News table. NBC News has tapped Taboola as its exclusive outside vendor for programmatic display advertising across NBCNews.com, TODAY.com, and other digital properties, expanding a relationship that already spans a decade.
NBC News handing the programmatic keys to Taboola could be a preview of where display is heading: fewer vendors, fewer pipes, and a handful of companies fighting to aggregate a bigger share of what remains.
ChatGPT Ads Are Going Global
OpenAI is expanding ChatGPT Ads into 31 new markets next week after daily ad revenue grew more than 25% since the beginning of August. The rollout follows recent launches in the UK, Mexico, Brazil, Japan, and South Korea.
With OpenAI already hinting at performance marketing and reportedly eyeing an IPO as soon as Q4, advertising is quickly becoming a bigger part of the business. ChatGPT has the audience and engagement. Now we find out how big the ad business can get.
Higgsfield’s $130M Raise Signals GenAI’s Advertising Boom
Higgsfield has raised more than $130 million at a $1.3 billion valuation, reaching a reported $200 million annual run rate less than nine months after launch. More importantly, 85% of usage now comes from social media marketers, largely producing commercial content.
Generative AI in advertising is quickly moving into real production workflows, helping brands create, test, and iterate video creative at massive scale. Higgsfield’s growth shows just how quickly AI-generated advertising is becoming a meaningful part of the creative ecosystem.
Tuple Bets on a Leaner DSP Model
New DSP Tuple is taking a simpler approach to programmatic, working with only a handful of trusted SSPs to reduce duplicated inventory, improve transparency, and give buyers more control over optimization.
Marketecture’s Cofounder and Chief Strategy Officer, Sam Khoury, recently wrote on LinkedIn about this model and its potential benefits, and judging by the response, the ad industry seems to be onboard. In a DSP market that has spent years adding complexity, Tuple is making a compelling case for simplifying the supply path.
The Data Drop
Bestowed by: This could be you
Walmart Builds Its CTV Wall With Vibe, But Will It Work?
In an interesting opinion piece, TJ Hunter, CMO of Keynes, asks whether Walmart’s acquisition of Vibe.co will help create a must-buy walled garden like Meta or eventually resemble AOL.
That’s TJ’s opinion, but it’s a compelling one. Walmart now has Vibe’s CTV capabilities, Vizio, massive commerce data, and a growing retail media business. The pieces are there, but as TJ argues, easier activation doesn’t automatically mean better outcomes.
As retail media and CTV converge, the big question is whether advertisers really need another walled garden.
The Bulletin Board: Community Updates and Happenings
AdTechGod Will Be at Marketecture Live, but You Won’t Know It
Marketecture Live: Come for the future of advertising, stay because someone cornered you to explain their new agentic solution.
Blis, part of T-Mobile Advertising Solutions, transforms carrier insights into durable audience signals across every channel and device. We drive measurable online and offline outcomes using consumer movement, mobile engagement, and shopping behavior.
Be in the rooms defining the future of advertising and brand building.
This fall, Marketecture Live is setting its clocks to Central Time and convening in the heart of brand building: Chicago.
The Windy City established the blueprint for world-class brand work. Now, it serves as the backdrop for conversations shaping AI, retail media, connected TV, creator marketing, and the future of consumer engagement.
There’s no better place for brand and agency professionals to revamp their strategies for an AI- and creator-led future of brand building.
Tickets are going fast. Secure your seat at chicago.marketecturelive.com.
Tickets are complimentary for qualified agency and brand attendees.
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