Welcome to The Refresh, your weekly download of what actually matters in advertising. Brought to you by Marketecture Media and written by AdTechGod.
At POSSIBLE Miami? You’ve probably already seen HELI-D overhead.
Flying digital billboards plus real-time mobile retargeting equals DOOH that actually performs.
WPP Revenue Falls 8.9% as CEO Cindy Rose Opts Out of Q1 Earnings Call (ADWEEK)
Nielsen and Triton Digital Collaborate to Bring Greater Visibility to Podcast Audiences in Nielsen’s Media Impact Tool (Nielsen)
LiveRamp Expands Its Marketplace to Data, Models, and Agents for AI Use Cases (LiveRamp)
Even PayPal Ads Has Its Own ID Now (AdExchanger)
Upfront Shocker! TelevisaUnivision Switches Ad Sales Chiefs: Tim Natividad Out, John Kozack In (ADWEEK)
Pinterest Makes Major Push Into CTV Advertising (TVNewsCheck)
Scott Ensign of Butler/Till: The Blueprint for Trust-Driven, Future-Ready Agencies
Scott Ensign, Chief Strategy Officer at Butler/Till, shares how a fully employee-owned agency drives innovation, transparency, and growth.
From building trust in digital advertising to leveraging AI and agentic media, Scott breaks down how agencies can stay ahead while delivering real value to clients.
From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet
Tiffany Lee from Fleet Feet breaks down how a national brand scales local impact across 285+ stores while balancing eCommerce and in-store performance.
She shares how Fleet Feet leverages connected TV as an awareness driver, measures real business impact across online and offline channels, and empowers local store owners with efficient, testable media strategies.
Marketecture Media Taps Jackelyn Keller as Chief Commercial Officer
Jackelyn Keller, Chief Commercial Officer at Marketecture
Big news on the homefront! We couldn’t be more proud to have Jackelyn Keller joining Marketecture Media as CCO. She brings serious depth across publishing, ad tech, and marketing, and it comes at exactly the right moment for us.
YouTube Taps Albertsons Data to Supercharge High-Intent Ad Targeting
YouTube is partnering with Albertsons Media Collective to bring grocery purchase data into Display & Video 360, giving advertisers access to over 175 audience segments based on real shopping behavior. The integration includes SKU-level measurement and AI-driven optimization, allowing brands to connect YouTube ad exposure directly to retail sales. Keurig Dr Pepper is an early partner testing the capability.
Hershey Rebuilds Marketing Measurement with Agentic AI
Hershey is modernizing its marketing mix modeling with agentic AI, partnering with Mutinex and Tracer to speed up how it measures and allocates over $2 billion in media and trade spend. The new system replaces slow, retrospective analysis with near real-time insights, enabling monthly decision-making across its brand portfolio. Mutinex’s multi-agent models analyze performance, while Tracer cleans and structures data for faster, more reliable outputs, cutting timelines from months to weeks.
At POSSIBLE Miami? You’ve probably already seen HELI-D overhead.
Flying digital billboards plus real-time mobile retargeting equals DOOH that actually performs.
Activate with Marketecture Media at Cannes Lions
Marketecture Media is back at Cannes, and this year, we’re doing even more!
From our signature hosted dinners to our Hot Yachts series, 1:1 interviews, and our always-on content studio, we create the content and gatherings where the advertising industry comes together.
Want to work with us? Click the button below.
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