In this breaking news episode of the AdTechGod Pod, I wrangled Kyle Dozman (Kovva.ai), Richie Hyden (Viant Technologies), and David Nyurenberg (InterMedia Advertising) to help make sense of Fox's blockbuster acquisition of Roku.
Together, we tackle the big questions:
• Why did Fox spend $22 billion on Roku?
• Is this really a content play, or an identity and data play?
• What happens when a media company owns the operating system, audience data, and ad stack?
• How will advertisers, agencies, publishers, and streaming platforms be affected?
Roku reaches more than 100 million households, and this deal could reshape the future of connected TV, audience targeting, measurement, content discovery, and programmatic advertising.
This is a MASSIVE deal!
Marketecture Live Early Bird Pricing Has Landed!
This fall, Marketecture Live is headed to the heart of ad land: Chicago. The Windy City serves as the industry epicenter for some of the biggest shifts happening across brands, agencies, media, and tech. If you’ve been wanting to attend Marketecture Live but couldn’t make the trip to NYC, meet us in Chicago on Sept. 23.
Attendance is free for qualified brands and agencies, and early bird pricing ends soon for everyone else. Lock in your seat and the lowest price of the season today.
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