Welcome to The Refresh, your weekly download of what actually matters in advertising. Brought to you by Marketecture Media and written by AdTechGod.
At POSSIBLE Miami? You’ve probably already seen HELI-D overhead.
Flying digital billboards plus real-time mobile retargeting equals DOOH that actually performs.
The FTC Bars Kochava From Selling Sensitive Data Without Consent(AdExchanger)
The Real WPP Story Is in the Margin, Not the Revenue (ADWEEK)
US healthcare marketplaces shared citizenship and race data with ad tech giants (TechCrunch)
Google Says Ad Tech Competitors’ Antitrust Cases Filed Too Late (Bloomberg Law)
Will OpenAI’s New Measurement Tools And Ads Manager Prove Its Worth As An Ad Channel? (AdExchanger)
Meta Sued For Allegedly Training Llama On Pirated Books (MediaPost)
Programmatic, Fragmentation, and the AI Power Shift with Tom Burke from AI Digital
Tom Burke, Chief Revenue Officer of AI Digital, joins the show to break down the evolution of programmatic advertising, the realities of in-housing, and how AI is reshaping the media landscape.
From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet
Tiffany Lee from Fleet Feet breaks down how a national brand scales local impact across 285+ stores while balancing eCommerce and in-store performance.
She shares how Fleet Feet leverages connected TV as an awareness driver, measures real business impact across online and offline channels, and empowers local store owners with efficient, testable media strategies.
Marketecture Live Is Going to Chicago!
We're bringing Marketecture Live to Chicago, the beating heart of ad land and hub for brand, retail, and media innovation, where the industry's biggest shifts are happening in real time. Coming off our sold-out flagship conference in March, we're building on that momentum.
OpenAI Signals Advertising Push With New Ads Landing Page
OpenAI launched a new landing page for ads, making one thing clear: The company is getting serious about advertising.
There’s been speculation for months about what ads inside ChatGPT could look like, but putting up a live ads page changes the conversation. It signals that OpenAI is actively preparing for a future where brands have a place inside its ecosystem.
As ChatGPT becomes a bigger part of how people search, research, and discover products, advertising feels less like a possibility and more like the next step.
Preach on the Beach Returns to POSSIBLE Miami with Powerful Conversations
Every year at POSSIBLE in Miami, we bring a little prayer to the beach with Preach on the Beach.
This year, we had six amazing sponsors and a series of incredible interviews hosted by voices from Marketecture Media, including Jeremy Bloom, Sam Khoury, Hannah Kassof, David Berkowitz, and Ari Paparo.
We “preached” with leaders from AI Digital, Fluency, FreeWheel, Glance by InMobi, Swivel, and Verve, and highlighted the trends, challenges, and opportunities shaping the future of advertising and media.
Google’s AI Max Fuels Search Spend Surge as CPCs Climb
A year after launching AI Max for Search, Google is seeing advertisers spend more as AI-driven search campaigns become the norm. Media buyers told Digiday that some brands increased search budgets by up to 15%, while cost-per-click rates rose between 10% and 25% in some cases. Agencies say AI Max has become popular because it helps brands capture more conversational and intent-based searches without relying as heavily on manual keyword targeting. At the same time, marketers are investing more in paid search as Google’s AI Overviews reduce organic website traffic opportunities.
The shift is also changing how agencies work, with teams spending less time building keyword lists and ad copy and more time managing automated campaign performance.
At POSSIBLE Miami? You’ve probably already seen HELI-D overhead.
Flying digital billboards plus real-time mobile retargeting equals DOOH that actually performs.
Activate with Marketecture Media at Cannes Lions
Marketecture Media is back at Cannes, and this year, we’re doing even more!
From our signature hosted dinners to our Hot Yachts series, 1:1 interviews, and our always-on content studio, we create the content and gatherings where the advertising industry comes together.
Want to work with us? Click the button below.
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