Welcome to The Refresh, a weekly newsletter from Marketecture. Every Thursday we’ll bring you the latest advertising news, commentary, and memes.
Amazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics (Digiday)
Why Data Minimization is a very big deal for ad tech (AdExchanger)
Future of TV Briefing: Sports is becoming a bigger part of streaming services’ programming libraries (Digiday)
Ad tech pulls media into data clean rooms as brands demand transparency (AdAge)
Netflix, European streamers turn to ad tech to win advertisers (The Current)
James Bond’s Road to Amazon: Barbara Broccoli’s Tight Control, Snubbing Christopher Nolan and More (Variety)
Google launches a free AI coding assistant with very high usage caps (TechCrunch)
Kathy Argyriou from FreeWheel
Kathy Argyriou, Freewheel's Head of Publisher Sales, chats about her advertising journey, networking, mentorship, and work-life challenges for women. We also explore how CTV and AI are reshaping the industry and content consumption.
Contributor: Shantanu Goel
When I posted a somewhat provocative tweet about advertiser loyalty and ROI, Shanti Goel (X Profile) decided he would do some digging into Super Bowl ads. So he began by exploring a basic pivot table and then built a custom Python scraper to extract every detail from superbowl-ads.com. We were both curious about how many brands stick around and why? If you want to read the analysis you can read it at the link below.
Ad Tech Gone Wild: A 2022 Meme Exposes AI & ML Missteps!
AI is everywhere, from creating ads to running your smart devices. While vendors often confuse AI and machine learning as buzzwords, the difference is clear: AI systems run autonomously after setup, while ML models need ongoing human tweaks. For instance, platforms like Google's Performance Max use neural networks to target potential customers, even when data signals aren’t obvious. However, even experts sometimes can’t fully explain these AI decisions.
While AI and ML represent significant leaps from traditional algorithms, transparency, and proper implementation remain key challenges.
Switching Off the Data Frenzy: Ramping Down for a Cooler Future
In my opinion, InfoSum’s “ramp down” campaign is not only refreshingly candid but it’s exactly what the industry needs right now. For too long, online advertising has been obsessed with ramping up every metric and process, often at the expense of privacy and genuine innovation. As InfoSum so aptly points out, clinging to outdated practices of handing over data to third-party brokers is not only a security risk but also a relic of the past.
Embracing a “ramp down” approach is a necessary evolution for the advertising industry. It’s a call to action for transparency, efficiency, and above all, a renewed commitment to consumer privacy. As the digital landscape continues to evolve, those who dare to challenge entrenched practices today will lead the industry into a safer and more innovative future.
DV’s Rockerbox Acquisition & URL-Level Breakthrough
DoubleVerify’s acquisition of Rockerbox is bold. By merging Rockerbox’s attribution with DV’s AI-driven analytics, DoubleVerify states that advertisers will get a full-funnel view of campaign performance: from media quality right down to conversion insights. Recent news on URL-level reporting further boosts this offering, providing even more granular data for smarter, real-time decision-making.
I’m also excited to share that I’ve secured an exclusive interview with the Rockerbox and DoubleVerify teams for a breaking news episode of The Refresh. We’ll dive into this pivotal acquisition and explore how these innovations are set to redefine performance marketing. Stay tuned!
Join hundreds of marketers, publishers, and agencies in New York City on March 17th.
We are confronting the chaos ahead for advertising and marketing.
Identity is in flux, AI is emerging, and consumer behavior is rapidly changing.
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The exclusive After Party at Soho Beach House promises top-tier cocktails, networking, and electric energy. Marketecture’s live interviews bring industry insights straight from the experts, while the MadTech Blowout Bar offers female leaders a glam session before Possible Event.
Expect unforgettable entertainment, featuring a top DJ and a special AdTechGod surprise. Plus, Preach on the Beach, brought to you by The Advertising Forum, delivers real talk, big ideas, and oceanfront networking.
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