Welcome to The Refresh, a weekly newsletter from Marketecture Media. Every Thursday we’ll bring you the latest advertising news, commentary, and memes.
Havas Puts Neurodivergent Creatives Center Stage at Cannes Lions (AdWeek)
Streamr.ai Integrates Google’s Veo 3, Unlocking Cinematic CTV Ads for SMBs (EINPresswire)
DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser Investment in News (Businesswire)
Pinterest and Adobe announce new AI-powered ad tools (PerformanceMarketingWorld)
The Trade Desk Expands Generative AI Creative Marketplace in Kokai With Rembrand (Businesswire)
X’s Sales Pitch: Give Us Your Ad Business or We’ll Sue (WSJ)
Albertsons Media Collective Launches In-Store Digital Display Network (Businesswire)
Uber is getting advertisers to pay for your next ride (BusinessInsider)
PayPal Debuts Shoppable Ads for Publisher Sites (Adweek)
Giuseppe La Rocca from StackAdapt
Giuseppe La Rocca, VP Global Enterprise at StackAdapt, joins the AdTechGod Pod to share his journey from blue-collar roots to ad tech leadership. The conversation highlights customer outcomes, the growing role of live sports in digital media, and AI's impact on advertising..
HOT YACHTS!
The Hot Yachts video series on YouTube by The Advertising Forum is filmed in France during Cannes Lions, where we sit down with leaders from PubMatic, Kerv, Viant, MiQ, InMobi, Nexxen, and Philo to talk about the festival and what’s coming next for their companies.
Amazon and Roku Unite to Offer Advertisers 80M CTV Households
Amazon and Roku are teaming up to combine their streaming audiences, creating a new offering through Amazon’s DSP that reaches 80 million U.S. connected TV households. The partnership enables advertisers to target logged-in users across Prime Video, the Roku Channel, and other apps with better frequency control and improved reach.
Early tests showed 40% more unique viewers reached and 30% fewer repeated ads. Set to launch in Q4 2025, the deal strengthens Amazon’s position against rival DSPs like The Trade Desk and Google, and signals a new era of scaled, data-driven programmatic TV buying.
Comcast Boosts TV Attribution with New Tools, Smarter Ads, and Local Performance Insights
At Cannes Lions, Comcast Advertising revealed a set of new initiatives aimed at proving TV can drive real business outcomes, not just brand awareness. In response to a study showing 63 percent of advertisers would spend more on TV if attribution improved, Comcast is rolling out three key upgrades:
First, a new partnership with Mastercard connects TV ad exposure to actual purchase behavior, using anonymized transaction data. This makes it possible for local advertisers—not just national brands—to measure sales lift and optimize campaigns in categories like retail and home services.
Second, Universal Ads is partnering with Marpipe to bring dynamic product ads to connected TV for the first time. These ads automatically pull from live product catalogs, giving ecommerce and retail brands a way to run personalized, shoppable TV ads with better return on ad spend.
Finally, Comcast’s FreeWheel platform is launching new identity resolution tools and teaming up with PlaceIQ for location-based attribution. The goal is to help advertisers link ad exposure to real-world foot traffic and make campaign performance easier to measure.
Sky, ITV, and Channel 4 Bring Self-Serve TV Ads to SMBs
Sky, ITV, and Channel 4 are launching a self-serve TV ad marketplace in 2026 with Comcast Advertising, giving small businesses access to premium streaming and on-demand inventory across all three broadcasters in one campaign.
The platform will offer biddable pricing, planning tools, and performance analytics—bringing a digital-style buying experience to TV. It’s designed to attract smaller brands used to self-managing campaigns on social and digital platforms.
This follows ITV’s recent rollout of SME-focused tools like interactive ads and campaign planners, and could expand to include agency-facing solutions using ITV’s Planet V tech.
Amazon and Disney Link Up to Supercharge Streaming Ad Targeting
Amazon and Disney are integrating Disney’s Ad Exchange with Amazon’s DSP, giving advertisers direct access to Disney+, Hulu, and ESPN inventory. The partnership combines Disney’s audience insights with Amazon’s shopping and streaming data for more targeted and efficient campaigns.
Advertisers can use tools like Disney’s Magic Words and upcoming Disney Select to build smarter buys. The integration is rolling out to select advertisers, with Disney+ inventory already live on Amazon DSP across several European markets..
Netflix Adds Yahoo DSP to Boost Programmatic Ad Reach
Netflix is expanding its global programmatic ad offering by partnering with Yahoo DSP, allowing advertisers to buy Netflix inventory across all 12 of its ad-supported countries later this year. Yahoo joins The Trade Desk, Google, and Microsoft as a key programmatic partner.
The move aims to make Netflix ads easier to buy and integrate into broader CTV strategies, with advanced targeting options co-developed by Netflix and Yahoo. This follows a string of Netflix ad updates, including expanded interest-based targeting and the upcoming rollout of its in-house Netflix Ads Suite.
Netflix is also testing AI-enhanced in-show ad placements, using assets from titles like Stranger Things and Wednesday to create immersive brand integrations.
We know you go to Cannes for the networking but we also know you are neighbors.
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