From Billion-Dollar Deals to Broken Periodic Tables

From fresh media metrics to billion-dollar buyouts, this week proves the fight for attention and control is only getting messier.

Marketecture Live: The Age of Outcomes

This is the event for people who truly understand (and want to improve) digital advertising.

Google on Trial, Magnite Strikes Back, and Comscore Makes Its Move

From fresh media metrics to billion-dollar buyouts, this week proves the fight for attention and control is only getting messier.

Toxic Agencies, Lawsuits, and More Spoofing: Just Another Day in Advertising

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Google’s Verdict, Epsilon Fallout, and Retail Media’s AI Push

Don't forget to buy tickets to Marketecture Live and RSVP for the AdTechGod Party

A TTD-Google Spiderman Meme, Magnite Pause Ads, and Personalized Ad Loads

Don't forget to buy tickets to Marketecture Live and RSVP for the AdTechGod Party

NY Party Update, Salary Reports, and AI's Crushing Impact

Don't forget to buy tickets to Marketecture Live and RSVP for the AdTechGod Party

AdTech: Big Earnings, Bigger Lawsuits

Don't forget to buy tickets to Marketecture Live and the AdTechGod Party

An AdTech Lawsuit, ESPN Eyes NFL Network, and CTV’s Growing Pains

While Brands Fumble Cultural Relevance, Marketecture Puts Outcomes Center Stage