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Latest Stories

The 2026 Forecast: Chaos, Consolidation, and Creative Machines

Nov 26, 2025

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10 min read

The 2026 Forecast: Chaos, Consolidation, and Creative Machines

From shrinking ad-ops teams and SSP fee battles to fading feature-first startups and the reality check for shoppable TV, AdTechGod dives into the trends no one wants to admit are coming.

AdTech's Transparency, Turbulence and Tech Upgrades

Nov 20, 2025

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9 min read

AdTech's Transparency, Turbulence and Tech Upgrades

A week defined by power shifts and tech leaps, from Meta’s courtroom victory and Amazon’s strengthening ad stack to programmatic friction, agentic RTB innovation, and fresh industry leadership changes.

From Beacons to Battles: WPP Innovates, Index Exchange Litigates, and Amazon Dominates

Nov 13, 2025

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8 min read

From Beacons to Battles: WPP Innovates, Index Exchange Litigates, and Amazon Dominates

WPP pushes the privacy frontier with InfoSum’s Beacons, Index Exchange calls Google to account, and Amazon Ads’ global reach hits new highs. Three stories, one clear signal: The ad tech landscape is being rebuilt from both ends — top-down innovation and bottom-up revolt.

The Refresh Newsletter

Recent Stories

Nov 6, 2025

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8 min read

APIs open, walls crack, and bots die trying

Roku opens the pipes, The Trade Desk fires shots, and Meta shrugs off the MRC. Plus, Dstillery’s David Danziger on the soul of AI, Dentsu’s live-streaming revolution, and why Amazon just buried its Perplexity's shopping bot.

Oct 30, 2025

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3 min read

Marketecture Partners with ADWEEK and TVREV

Marketecture Live Is Going Big!

Oct 23, 2025

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9 min read

Ad Tech Earthquake: Google Bows Out, Omnicom Buys In, and TTD Declares a Wrapper War

Major moves across Big Tech, holding companies, and open web alliances signal a new phase of control and competition.

Oct 16, 2025

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8 min read

AI Ad Infrastructure, PubDesk, and a Patent Troll

The latest news from the buy side, the sell side, and the many pieces of technology in between

Oct 14, 2025

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7 min read

How to Strike the Right AI-Human Balance in Ad Monetization

Q&A with Jayson Dubin, CEO, Playwire

Oct 9, 2025

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7 min read

Smarter TV, Live Advertising, and More Ad Networks

The latest news on regulation, identity, and the race to good measurement

Oct 2, 2025

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7 min read

Get Rich or Die Biddin’: My Take on TTD + Sora 2

Why ad tech needs clarity, not pep talks.

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Our content archive

Nov 26, 2025

•

10 min read

The 2026 Forecast: Chaos, Consolidation, and Creative Machines

From shrinking ad-ops teams and SSP fee battles to fading feature-first startups and the reality check for shoppable TV, AdTechGod dives into the trends no one wants to admit are coming.

Nov 20, 2025

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9 min read