Ad Tech Earthquake: Google Bows Out, Omnicom Buys In, and TTD Declares a Wrapper War

Major moves across Big Tech, holding companies, and open web alliances signal a new phase of control and competition.

AI Ad Infrastructure, PubDesk, and a Patent Troll

The latest news from the buy side, the sell side, and the many pieces of technology in between

How to Strike the Right AI-Human Balance in Ad Monetization

Q&A with Jayson Dubin, CEO, Playwire

Smarter TV, Live Advertising, and More Ad Networks

The latest news on regulation, identity, and the race to good measurement

Get Rich or Die Biddin’: My Take on TTD + Sora 2

Why ad tech needs clarity, not pep talks.

From Billion-Dollar Deals to Broken Periodic Tables

From fresh media metrics to billion-dollar buyouts, this week proves the fight for attention and control is only getting messier.

Marketecture Live: The Age of Outcomes

This is the event for people who truly understand (and want to improve) digital advertising.